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Media

The media play a central role in contemporary culture, society and politics.  They shape our perceptions of the world through the representations, ideas and the points of view they offer.  The media have real relevance and importance in our lives today, providing us with ways to communicate, with forms of cultural expression and the ability to participate in key aspects of society.  The economic importance of the media is also unquestionable.  The media industries employ large numbers of people worldwide and generate significant global profit.  The globalised nature of the contemporary media, on-going technological developments and more opportunities to interact with the media suggest their centrality in contemporary life can only increase.  Surely there has never been a more important time to study and understand the media when it is so central to our everyday life.

Media studies offers learners the opportunity to develop a thorough and in depth understanding of these key issues, using key concepts (such as representation, audience, ideologies and values) and a variety of critical perspectives to support critical exploration and reflection, analysis and debate.  Both GCSE and A Level Media Studies provides the study of a wide range of rich and stimulating media products as well as a chance for detailed analysis of how the media communicate meanings in a variety of forms (i.e. in TV, film, social media, newspapers etc.).  In addition, there are opportunities for students to explore the media further with the production of their own media products.

CAREER POSSIBILITIES

Experience is critical in this field due to its popularity.  For the same reason, persistence an dmotivation are also vital.  Typical employers may include:

  • Communications agencies;
  • The Civil Service;
  • Local government;
  • Marketing organisations;
  • Media companies;
  • The newspaper industry;
  • PR consultancies;
  • Publishing companies;
  • TV and radio companies.
GCSE MEDIA STUDIES - AWARDING BODY: AQA

Unit 1: Investigating the Media (written paper - 1 hour and 30 minutes

An external assessment based on a pre-released topic that changes annually.

Unit 2: Understanding the Media (non-exam assessment)

The separate projects that are taken from banks of set assignments:

1. Introductory assignment

2. Cross-Media assignment

3. Practical Production and Evaluation

AS LEVEL MEDIA STUDIES - AWARDING BODY: WJEC

Unit 1: Investigating the Media (written examination: 2 hours 15 minutes)

Section A: Selling Images - Advertising and Marketing

Section B: News in the Online Age

Section C: Film Industries - from Wales to Hollywood

Unit 2: Creating a Media Production (non-exam assessment)

A LEVEL MEDIA STUDIES - AWARDING BODY: WJEC

Unit 3: Media in the Global Age (written examination: 2 hours and 30 minutes)

Section A: Television in the Global Age

Section B: Magazines - Mainstream and Alternative Media

Section C: Media in the Digital Age - Video Games

Unit 4: Creating a Cross-Media Production (non-exam assessment)