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Media

The media play a central role in contemporary culture, society and politics.  They shape our perceptions of the world through the representations, ideas and the points of view they offer.  The media have real relevance and importance in our lives today, providing us with ways to communicate, with forms of cultural expression and the ability to participate in key aspects of society.  The economic importance of the media is also unquestionable.  The media industries employ large numbers of people worldwide and generate significant global profit.  The globalised nature of the contemporary media, on-going technological developments and more opportunities to interact with the media suggest their centrality in contemporary life can only increase.  Surely there has never been a more important time to study and understand the media when it is so central to our everyday life.

Media studies offers learners the opportunity to develop a thorough and in depth understanding of these key issues, using key concepts (such as representation, audience, ideologies and values) and a variety of critical perspectives to support critical exploration and reflection, analysis and debate.  Both GCSE and A Level Media Studies provides the study of a wide range of rich and stimulating media products as well as a chance for detailed analysis of how the media communicate meanings in a variety of forms (i.e. in TV, film, social media, newspapers etc.).  In addition, there are opportunities for students to explore the media further with the production of their own media products.

CAREER POSSIBILITIES

Experience is critical in this field due to its popularity.  For the same reason, persistence an dmotivation are also vital.  Typical employers may include:

  • Communications agencies;
  • The Civil Service;
  • Local government;
  • Marketing organisations;
  • Media companies;
  • The newspaper industry;
  • PR consultancies;
  • Publishing companies;
  • TV and radio companies.
GCSE MEDIA STUDIES - AWARDING BODY: AQA

Unit 1: Investigating the Media (written paper - 1 hour and 30 minutes

An external assessment based on a pre-released topic that changes annually.

Unit 2: Understanding the Media (non-exam assessment)

The separate projects that are taken from banks of set assignments:

1. Introductory assignment

2. Cross-Media assignment

3. Practical Production and Evaluation

KS5 MEDIA STUDIES

This course offers students the opportunity to develop a thorough and in depth understanding of these key issues in media, using key concepts and a variety of critical perspectives to support critical exploration and reflection, analysis and debate. The study of a wide range of rich and stimulating media products is central to the course, offering opportunities for detailed analysis of how the media communicate meanings in a variety of forms.

Students will work from the product outwards to debate key critical questions related to the social, cultural and economic relevance and impact of the media. Through studying media products holistically in relation to all key concepts, students will engage with the dynamic relationships between media products, media industries and audiences. They will also consider established media forms alongside more contemporary forms, developing an awareness of the relationship between media forms and online platforms.

Exam Board: Eduqas

Component 1 –Media Products, Industries and Audiences (written a paper 2 hours and 15 minutes)

An external assessment split into 2 sections

  • Section A: Media Language and Representation

This section assesses media language and representation in relation to two of the following print media forms: advertising, marketing, newspapers, or music videos

  • Section B: Media Industries and Audiences

This section assesses two of the following media forms: advertising, marketing, film, newspapers, radio and video games

 

Component 2 – Understanding Media Forms and Products (written a paper 2 hours and 30 minutes)

An external assessment split into 3 sections – all focusing on Media Language, Representation, Industries and Audiences

  • Section A: Television in the Global Age
  • Section B: Magazines: Mainstream and Alternative Media
  • Section C: Media in the Online Age

Component 3 – Creating Media Products (Internal Assessment)

An individual media production for an intended audience in response to a choice of briefs set by the exam board, applying knowledge and understanding of media language and representation.